The Belle Île shopping centre in Liège organised a major campaign for Euro 2021.
The entire shopping centre was decorated, and all visitors could join the Tifogame Belle Île competition for free. Posters were displayed throughout the centre, while everyone visiting the restaurant received a placemat promoting the prediction game.
The participating shops contributed to an attractive prize pool. Customers had a chance to win while immersing themselves in the atmosphere of the Euros.
This type of campaign is always well received, so we expect to organise similar initiatives regularly.
