Sportline

For the refurbishment of Sportline’s store in Roeselare in March 2020, Tifogroup created a marketing campaign with the following elements:

• A promotional video showcasing the store (video 1)
• Football freestylers Thomas Stemgee and Martijn Debbaut provided entertainment during opening week
• Interviews with Hilde van Malderen and Ariël Jacobs, who predicted upcoming Jupiler Pro League matches using Tifogame (for example, video 2)

The campaign produced some great footage.

Many people took part in Sportline’s free prediction games, which were also popular with our community of 60,000 players.

The aim was to bring people into the store and give them an enjoyable experience.

Numerous Sportline vouchers were available for the prediction game winners.